'We plan to build the business on multiple dimensions,' he said at the time, 'thereby energizing our readership and viewership.' In September 2014, he hired Kate Lanphear, former style director of Elle and T: The New York Times Style Magazine, as editor, in an attempt to remake it as a luxury, lifestyle, and fashion journal, at an annual salary that was thought to be more than $700,000. On February 27, 2014, entrepreneur Sardar Biglari, the founder of Biglari Holdings and Biglari Capital, purchased Maxim. The Argentinian edition of the magazine Maxim stopped circulating in March 2013 in Argentina and its last cover was the Argentinian model and vedette Valeria Degenaro. Maximum Warrior is produced by Grand Street Media. Several episodes feature Dakota Meyer, Maxim 's military advisor. The videos are available online and on the Maxim app on Xbox Live. Maximum Warrior debuted in 2011, as an online reality competition that tests 10 of America's most elite military operators in 10 military-inspired challenges. Д«etween 20, Maxim eliminated two issues, going from 12 issues a year to 10, and decreased its circulation numbers by 20%, from a reported 2.5В million to only 2.0В million. was later charged with fraud relating to the transaction. In 2013, Alpha announced the sale of Maxim to the newly created Darden Media Group, but Darden was unable to raise the money. Quadrangle Group gave up on its investment in Alpha Media Group in August 2009, making Cerberus Capital Management the majority partner. In July 2009, Maxim partnered with the UFC for the first-ever Maxim UFC Octagon Girl Search at the UFC Fan Expo 40 girls participated in the contest, and the winner was Natasha Wicks. As of April 23, 2009, Dennis Publishing has announced that it will no longer produce a print edition of Maxim in the UK, though the website for the UK version will remain. On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff, and in the United States, under the name Alpha Media Group. On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. Since 2005, in Argentina, the Argentinian edition of Maxim magazine began to adapt and approximate the styles of the American adult magazines Penthouse and Hustler, publishing photos of Argentinian models and vedettes in thongs and topless. Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too. On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio. In 2002, it expanded to the film industry with a first look deal at New Line Cinema. On December 2001, Editorial Televisa published the Spanish-language edition of Maxim magazine for Latin America and the Hispanic communities of the United States, its first cover was Colombian model and actress SofГa Vergara. 'Maxim Video' contains video clips of interviews, music videos, photo shoots, and original content. It contains content not included in the print version, and focuses on the same general topics, along with exclusive sections such as the 'Girls of Maxim' galleries and the 'Joke of the Day'. Maxim has expanded into many other countries, including Australia. Maxim was founded by Felix Dennis in 1995 and expanded to the United States in 1997.

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